A Test Case On The Effectiveness Of Google Adwords
I am a Seattle DUI attorney. This means a couple of things. First, it means I know how to deal with the cops. Second, it means I know how to help you if you are charged with a Seattle DUI. And third, it means I have to constantly cultivate my client base from the general public.
The primary methods for finding new clients, I learned pretty quickly, fall into two categories, offline and online. Because online is the topic we are going to focus on that, which include search engine optimization, website design, link building, and whatever else I thought might work. This included using Google adwords.
Google adwords is the tool Google allows people to use to advertise on the search pages of their site (among other places). If you go to Google and search for Seattle DUI defense attorney you’ll see ads across the top and the right side of the page. You can pay to have your ad there. But I was skeptical because I’d read somewhere that a lot of people just skip over them.
Although the numbers didn’t look that good to me, I thought I’d give it a shot anyway. The cost wasn’t too high and the payoff might be great. The results were pretty much what I expected. Most people do skip over the ads and go right for the organic results. There are clicks, but not a great number of clicks.
One thing I didn’t totally take into account, however, was how easy it is to turn a profit with adwords. With adwords, you only pay every time someone clicks on your ad. Otherwise it just sits out there, waiting. You can set a monthly budget so you don’t lose your shirt, and all it takes is one click to help you make money.
In the end, I think whether or not adwords ads will work for your business depends on the type of business you are in. If it is a trade that gets a lot of internet searches, is not well known throughout the community (many people don’t know criminal attorneys, for example), and you can get eyeballs on your ads, they can be beneficial. Like a guy I know told me, “You don’t have to make all your money there, you just don’t want to lose money.
Want to find out more about Seattle DUI attorneys? Then visit us to find out how to choose the best DUI lawyer for your needs.
Related posts: